The Destination Development Canvas is the result of work carried out by our analyst Pasquale Stroia. This useful tool strategically designs single products, services and activities for an area and provides a short and simple canvas of the activities to be carried out so that everything can be developed according to a fixed set of objectives. The tool can also provide a complete overview of a tourist destination, including all its products, services and activities; useful when it comes to organising the work plan and keeping the development phase under control.
The Destination Development Canvas is inspired by the Business Model Canvas: the latter builds business models for companies and analyses existing business models.
WHO IS IT FOR?
The model is mostly targeted at lesser-known destinations and small areas aiming to develop tourism strategically and collaboratively. The aim is to put institutions and people with expertise in local tourism development policy in contact so they can work together.
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