“Airbnb Inc. has held talks to acquire hotel-booking site Hotel Tonight Inc.”
The Wall Street Journal reveals that informal talks were held for the acquisition by Airbnb of Hotel Tonight, a mobile app for last minute hotel discounts. According to the magazine, Airbnb needs to gain credibility in the eyes of investors to show that they can push beyond their core-business strategies, related to short-term rentals.
Officina Turistica reveals the importance of the telephone as a channel for direct bookings.
Robi Veltroni, Scientific and Editorial Coordinator at Officina Turistica, reminds hoteliers that after OTAs, the telephone is the next major channel for direct bookings. However, hoteliers are loosing this channel to a lack of staff and skills. “A decline that could be canceled with a series of attention and strategies that we will see below.”
Tourism in Italy: The future is digital, but agencies once again play a role.
The latest research by the Digital Tourism Innovation Observatory reveals that in 2018, the travel market in Italy grew by 2%, thanks to digital components. Mobile transactions correspond to 18% of the total, with an increase of 46%, compared to 2017. However, 31% of digital tourists went to an agency to organize their long vacations.
TriNova, an agency selling home cleaning products, employs a Facebook Messenger chatbot to keep customers engaged with the brand.
The customers of the company are involved with a survey, which allows for data collection and increases the interaction. The results are generating “tons of engagement, because people feel they’re part of the brand.”