The overall visitor sentiment about Italian cultural sites is over 91%.
More than 6,000 cultural sites surveyed by the MiBAC and over 700,000 reviews were collected and analyzed. The result? Travel Appeal has released the ‘Italian Cultural Sites’ Report and uncovers the truth behind visitor sentiment. The report contains insights about what visitors most and least appreciate about museums and other cultural attractions throughout Italy. What’s the satisfaction expressed by Italians versus foreigners? How to the different regions compare against each other? The data also reveals the ranking of the most reviewed Italian cultural sites.
From Big Mac to Big Data: McDonald’s invests in a $300 million data analysis company
It turns out that Big Data is also tempting for the fast food giant. In fact, McDonald’s announced the acquisition of Dynamic Yield, a Tel Aviv startup specializing in AI-based solutions for the retail industry. “How do you transition from mass marketing to mass personalization? … you’ve really got to unlock the data within that ecosystem in a way that’s useful to a customer.” Receiving on average 68 million customers a day, the majority is served from “McDrive” and that’s where the new technology will be implemented. Algorithms, based on the climate, day and time will advise customers about menu options increasing and simplifying the up-selling process.
Booking.Basic: “The distribution of hotel products has become a cross between puzzle and labyrinth.”
Hospitality expert, Alessandro Nucara, digs into the arising issues of Booking.Basic, namely how the booking portal is selling products supplied by intermediaries. “Booking.Basic shows hotel rates through a third-party provider if they are constantly better than the rate published on the channel (i.e. the rate that the accommodation facility publishes directly on Booking.com)”. It’s essential that hoteliers understand how this rate can damage their hotel and learn how to protect themselves.
To optimize the brand reputation of a hotel, it’s necessary to invest in the right technologies.
“Customer reviews are crucial in the hospitality industry because it is one of the main ways people find your business.” People review everything, from the food to the toilet paper, which is why review management is essential when creating the perfect customer experience. “Well-implemented technology makes operations easier for both the customer and the business, but poorly-implemented tech will only create more problems.” From the channel managers to messaging software, here’s what you should invest in.