Walmart launches Voice Order. Shopping goes vocal!
Walmart, the largest supermarket chain in the US, launches a new partnership with Google to offer their customers the ability to shop with their voice assistant, including Google Home, iPhone, Android or other smartphone. For the first time ever, shoppers can simply tell their device, “Hey Google, talk to Walmart” to add milk, socks, cookies or anything else to their cart. Moreover, Voice Order improves itself as it’s used, providing suggestions and automatically placing frequently purchased products in the cart with a simple voice command.
The state of tourism in Italy: 3 of the latest insights!
Destination marketing expert, Antonio Pezzano, extracts and reveals, exclusively for Officina Turistica, the latest insights from the Digital Innovation Observatory for Tourism. He uncovers data that often escapes or is underestimated by even the most attentive eye. For instance, almost 80% of Italy’s transactions are offline! If tourism is one of the largest contributions for the Italian economy, why are such few brands in favor of online purchases? This analysis allows us to look beyond the most obvious conclusions and better understand what’s happening throughout the Bel Paese.
Data Science is everywhere in hospitality and your competitive advantage depends on how well you exploit it.
Alessandro Inversini, Associate Professor of Marketing and Digital Marketing at École hôtelière de Lausanne, addresses the hot topic of data science in the hospitality sector. He uncovers the realities of data science in an exclusive interview with Hampus Ljunggren, the Head of Business Development & Partnerships of Travel Appeal. “There’s a lot of buzzwords, like semantic analysis and artificial intelligence. These terms may scare hoteliers because they simply don’t know what they mean. To put it simply, it’s a matter of making sense of the data, making it accessible and creating insights and advice based on that data, to make guests happier.”
“Hotels are finding countless ways to remove friction and enhance the guest experience with data-informed, personalized touches.”
“Hoteliers are investing in artificial intelligence (AI) and machine learning (ML) technology to not only offer a more tech-savvy service model founded in instant gratification but also to better understand their guests.” Chatbots, cutting-edge technology, Smart Hotels, and personalized communications are revolutionising the hospitality industry by allowing hotels to create a memorable and more personalized experience. “Which hotel is more likely to earn your business? The one with staff who greets you as “Sir” or “Ma’am”, asks you the same questions upon arrival each time and doesn’t offer any exceptional amenities or services? Or the hotel that always addresses you by name remembers your preferences (thanks to data on file) and offers frictionless 24/7 service with the help of modern technology?”