Is your business embracing the ongoing retail revolution? Uncover the latest expert insights!
Travel Appeal CEO & Founder, Mirko Lalli, spoke with Giuseppe Stigliano, retail expert and co-author of Retail 4.0 with Philip Kotler, who explained why the current change in the market will forever transform the retail industry for the better. Discover how the retail industry is changing and learn the latest tips and tricks to stay up to date.
Discover how a local hotel transformed their reputation by changing the breakfast
CP Hotels Verona, a small hotel group operating in the Verona region since 1995, was in need of a customer feedback management solution. We sat down with Stefania Zanuso, Head of Sales and Marketing, at CP Hotels Verona, who reveals how a customer feedback management solution allowed them to better understand their customers. Before managing customer feedback, one area that generated criticism for the hotel was their breakfast. After making a few simple adjustments, such as changing the arrangement of food, improving the presentation and introducing a couple of new products, the results visibly improved.
Communicate effectively with tourists from around the globe: Goodbye translation, hello transcreation!
To reach 80% of the world’s population online, 12 languages are needed. The more people consume information online, the more the value there is in having accurate translations available. Hotel manager and marketing teacher, Debora Casoli, reveals to Officina Turistica, “when you create a promotional message for your brand, you should not stop at the mere literal translation of the message, but create a version of the text that is also in line with the culture, traditions and style of the recipients. Rather than a translation, you should request a transcreation service – a concept that lies between translation and copywriting that consists of the interlinguistic adaptation of advertising texts.”
Restaurants are embracing technology to counteract economic uncertainty
The food and beverage industry is facing a difficult time at the international level. Economic uncertainty, increasingly high rents and stagnant wages are making it tough for restaurants to thrive. A recent survey conducted in the UK aimed at those who frequently dine out, reveals that technology positively influences the choices of customers. 55% of respondents admit that a good mobile app encourages them to visit a restaurant more often. New technologies offer infinite possibilities for restaurants – both in and out of the kitchen – to provide visitors with a more personalized experience.