The Smart Insights are now available directly on your Dashboard! If you have a Premium subscription, keep your business totally under control… Reviews, Rates, Competitors, Trends, Events: boost your business with our precious suggestions!
Is not it completely clear to you what a smart insight is? Find out here.
The term “insight”, however “technical”, actually has its first application in psychology.
In fact, according to the Oxford Dictionary, the word derives from “internal sight”, that is, “an accurate and deep understanding, penetrate with the eyes of intelligence in the internal or hidden character of things, have a look that goes beyond the surface”.
In the same way in data science, an insight differs from a data or an information due to the depth of the investigation and to the “look” that the analysis is able to have on the observed phenomenon.
A data, in fact, can be defined as the most elementary description of a phenomenon, while an information is a data under a process of contextualization.
The use, then, of information through experience, leads to “knowledge”.
Specifically, in Travel Appeal, this process is made possible thanks to Artificial Intelligence (AI) which accumulates experience through the user feedbacks.
This is the process that Travel Appeal use to generate insights: we extract data from more than 500 different sources, collect only relevant and useful information for your business and, with our AI, we turn them into knowledge, providing smart insights and useful suggestions to help you make better decisions and achieve a real competitive advantage.
The Travel Appeal’s Smart Insights provide suggestions related to different aspects of business management.
- Positive and negative trends regarding the reputation of your property: keep under control the number of reviews received, the most discussed topics, the general sentiment about your property and the most appreciated individual aspect, the profiling of the guests.
- Events: identify at a glance all the events that can have an impact on your business in terms of incoming flows, revenue, reviews, etc.
- Prices: keep under control the offers and prices on the main OTAs of your business and of your competitors.
- Hot content: receive updates on the main news from the Travel Industry directly in the Dashboard.