Nestled in the Alps, less than 15 kilometers from the French border, the Swiss city of Montreux is a hidden gem for families, nature lovers and jazz enthusiasts.
The first cities that typically come to mind when you think of Switzerland include Zurich, Geneva, Basel, Bern, Lausanne and Lucerne. And rightfully so, with their historic city centres, National Geographic-esque mountainscapes, drool-worthy chocolates and impressive handmade watches waiting for you in every city.
However, after teaming up with Ecole hôtelière de Lausanne and employing our advanced data analysis on Montreux, we uncovered the overall visitor sentiment and the top attractions. By analyzing millions of pieces of data over a one-year period, including reviews, social posts, rankings and competitor information, we discovered why Montreux should join the ranks of the top cities in Switzerland.
Here’s a glimpse at the key findings!
- Montreux is excelling at attracting visitors! In 2018, there was an increase of over 11,000 online reviews from 2017. Increases were recorded across all types of properties, including a 150% growth rate in restaurant reviews.
- Sentiment levels vary as a reaction to changing prices for big events.
- Where are the most reviewers coming from? Visitors from Switzerland, France and UK review the most!
- The notorious Montreux Jazz Festival is gaining traction! The overall sentiment for the event is an impressive 84,7%.
Download the free infographic now!