The time has come. We’ve been talking about it for months and building it certainly wasn’t easy, but the finishing line is now in sight: the Travel Appeal Index, the first ever tool for analysing and measuring the attractiveness of a tourist destination is about to be launched.
We will be previewing the TAI in a panel event hosted by Mirko Lalli (founder & CEO of Travel Appeal) at the TTG NEXT in Rimini on the 10th October. The panel will also include:
– Francesco Tapinassi, who will talk about how sentiment and reputation influence travellers’ choices. Francesco was the Director of the Grosseto Agency for Tourism, before becoming Director of Tourism in 2012. Since 2012 he has also been social media manager for the team focusing on improving Ogliastra’s marketing plan in addition to being head of tourism projects for Fondazione Sistema Toscana. He has researched innovative ways of running private and public establishments in the tourism industry and has taught and talked about the topic at countless conferences.
– Simone Giomi, who will describe the impact a quality digital ecosystem has on a destination in terms of its attractiveness to tourists.
Simone has a degree in Communications Science and a postgraduate in Interactive Design from the University of Siena. Following his move to Milan, he started building his professional skills in a digital services agency focused on user experience and accrued experience in the various sectors involved in web and mobile design. Nowadays he works as a freelancer, providing consultancy services in user experience for businesses and public administrations.
– Stefano Vitta, who will focus on content and content marketing as means of influencing travellers’ choices. Stefano Vitta provides consultancy services in communications and digital marketing. Following experiences with start-ups, projects for voluntary organisations and collaborations with various communication agencies that resulted in him working with a number of large national and international brands, he now manages and promotes the “Amplr” project.
View his profile on LinkedIn.
If you can’t make this event, take a look at index.travelappeal.com and sign up to be among the first to use the TAI.
By the way, are you up for taking part in the Innovation Marathon we’re organising for TTG NEXT?