Travel Appeal is excited to participate in the 7th edition of BTWIC 2018 in Montescaglioso on December 14th. Our Head of Sales Italy, Mario Romanelli, will be featured as a keynote speaker.
Organized by APT (Basilicata Territorial Promotion Agency), BTWIC (Basilicata Turistica Web Innovazione Conoscenza) explores the best practices for managing and promoting tourism destinations. Brand Reputation and Smart Community are the two main concepts of this event. The focus of BTWIC is for hospitality and tourism professionals to discover the trends and effects of cultural and technological developments, especially within digital media, for destinations.
Keynote speakers from across Italy will be present to discuss topics ranging from artificial intelligence in tourism to content and digital marketing for the city of Matera. The main objective of BTWIC is to build and strengthen the brand reputation of destinations through a “smart” community. These smart communities are comprised of both individuals and businesses with a common vision for their destination to achieve excellence through teamwork and collaboration.
Head of Sales to be a Keynote Speaker
Together with Gianni Lacorazza, Communication Director of Apt Basilicata, our Head of Sales Italy, Mario Romanelli, will discuss how customer sentiment is one of most important aspects for destinations to measure success. In their speech, “Quando il sentiment viene dal core. Piattaforme per operatori e comuni”, Mario and Gianni will illustrate how destinations can offer the best experiences for visitors.
Uncover the link between artificial intelligence and destinations. Organizations in the tourism sector will learn how their online presence directly affects their positioning and competitive advantage. Discover insights on how businesses can improve the digitization of their offers, products and services.
We have the technology to drive growth and create an extraordinary visitor experience!
Processing millions of data from different sources, Travel Appeal will become your second brain, making decisions that will help you climb the rankings among your competitors to stay ahead of the game. By leveraging artificial intelligence and data science, we uncover correlations and insights about destinations, hotels and more!
Our leading-edge technology, which categorizes what is most important to your destination on a concise dashboard, deepens the relationship between digital marketing and travel technology. Find out insights about your organization to improve business operations and customer sentiment. Discover how our company, revolutionary technology and individualized services can optimize the digital appeal of your hotel or destination to gain a competitive edge in the marketplace. Attract more visitors to your destination today!
Here are the coordinates:
December, 14th 2018, 9:00 – 18:00
Montescaglioso, Basilicata, Italy
Speech: “Quando il sentiment viene dal core. Piattaforme per operatori e comuni” – Gianni Lacorazza, Apt Basilicata and Mario Romanelli, Travel Appeal
Abbazia di San Michele Arcangelo
14/12/18, 11.30 AM