Monitor the competition and discover your competitive advantage
Uncover you competitor’s strengths and weaknesses to reach the top on review sites. With Travel Appeal, keep competitors of your choosing under control. Discover the critical aspects and strengths of the competition, where they “perform” better, what channels they use to communicate and sell their offer.
The Dashboard map monitors the position of your competitors, the percentage of satisfaction (sentiment) and recurring topics in the online content about them.
Compare your overall reputation and single aspects of your business to identify your competitive advantage. Learn which specific details you need to improve to optimize your overall brand reputation.